Analysis of the development of the disinfection products industry under the new crown epidemic in 2020.
Release time:
2020-05-27
Affected by the new crown epidemic in 2020, the market supply and demand of disinfection products is in a state of structural contraction, and prices have increased. Data show that the new crown epidemic period consumers buy disinfectant, 34% of the product price 20%-50%,31% of the product price 20% below, 11% of the product price more than 50%; consumers buy disinfection equipment, 32% of the product price 20% below, 28% of the product price 20%-50%,9% of the product price more than 50%.
The need for large-scale, long-term, high-frequency disinfection of medical institutions and other public places nationwide during the new crown epidemic period in 2020, as well as the public's increased awareness of home disinfection, have created a huge demand for disinfection products.
The new crown outbreak in 2020 has created a huge demand for disinfection products.
In 2020, the new crown outbreak has spawned a huge demand for disinfection products. As of 23 April 2020, there have been more than 2.5 million confirmed cases worldwide. In order to cut off the transmission of infectious diseases in a timely manner, medical institutions and other public places across the country during the new crown epidemic period need large-scale, long-term, high-frequency disinfection, in addition, the public's awareness of home disinfection also gave birth to a huge demand for disinfection products.
According to data from the iiMedia Research (Ai Media Advisory), 43% of Chinese residents in the new crown epidemic period in 2020 will have a home disinfection frequency of 1-3 times/day or more, and 51% of Chinese residents will have a home disinfection frequency of 1-5 times/day or more.

Demand for disinfection products during the new crown outbreak in 2020.
Ai Media Consulting data show that the 2020 new crown outbreak on 84% of consumers to buy disinfection products have had an impact, 49% of consumers to buy increased, but the purchase of varieties unchanged.
35% of consumers have increased their purchases and varieties, of which disinfectant, hand sanitizer and alcohol are the most newly purchased varieties, accounting for 30%, 29% and 21% of the distribution. The purchase of air disinfector, disinfection cabinet and ultraviolet disinfection lamp has also increased, accounting for 20% of the purchased varieties.

Market price analysis of disinfection products after the outbreak of the new crown in 2020.
Affected by the new crown epidemic in 2020, the market supply and demand of disinfection products is in a state of structural contraction, and prices have increased. Data show that the new crown epidemic period consumers buy disinfectant, 34% of the product price 20%-50%,31% of the product price 20% below, 11% of the product price more than 50%; consumers buy disinfection equipment, 32% of the product price 20% below, 28% of the product price 20%-50%,9% of the product price more than 50%.

Analysis of the causes of short-term supply of disinfection products during the new crown epidemic in 2020.
Data show that in 2020, the new crown epidemic period of the national 84 disinfectant production capacity reached 5895 tons/day, hand disinfectant production capacity reached 420 tons/day, medical alcohol production capacity reached 933 tons/day, the overall production is sufficient. But from the market point of view, due to the supply side of the production capacity is mostly large packaging products, and the new crown epidemic period of the major e-commerce platform, after the resumption of work of enterprises, individual families on the small packaging of the killing products demand is larger, short-term killing supplies still exist in the supply and demand structure contradiction.
In addition, Ai media consulting research found that, due to the upstream material supply enterprises started late, in the surge in demand stage of small packaging kill product production capacity failed to effectively release, coupled with the epidemic caused by traffic disruption makes supply and marketing docking is not smooth, in the short term, some parts of the country appeared in the supply shortage problem.

2020 New Crown Epidemic Disinfectant Public Opinion Data Analysis.
The data shows that during the system monitoring period, the Internet word-of-mouth index of "disinfectant" was 20.1, and the overall public opinion was negative, mainly focusing on topics such as "protective equipment", "dosage" and "sterilization.

Ai media consulting analysts believe that after the outbreak of the new crown disinfectant market supply can not meet the demand situation, some enterprises temporarily switch to production of disinfection products, some businesses produce and sell inferior products, these products into the market after the damage to the vital interests of consumers, causing resistance.
From the Internet, some of the above data and content are from the report "Ai Media Report | 2020 Global Disinfection Antivirus Products Market Analysis and Development Trend Report" issued by Ai Media Research Institute. If improper reference is involved, please contact delete.
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