The world of excellence

Mentality creates action, and action creates results. This is the business mentality. All our efforts are aimed at "providing customers with a real product and making customers feel value for money". If we want a satisfactory "business result", then we must first establish a "business mentality" that can stimulate action ".

Only by relying on results can a company survive. Xerox Corporation of the United States once brilliant for a time, its glory stems from one of the greatest inventions of the 20th century-electrostatic copying technology, because of this great invention, Xerox Corporation since 1962, among the ranks of the world's top 500 enterprises, become a leader in the copier industry. However, it is such a successful company that is mercilessly left behind by its competitors in the end. In terms of the reason, it can be said that "success and failure". Xerox has long been a leader in electrostatic copying technology for a long time. After a long time, it has lost its vigilance to the changes in the market, and new products are hard to see.

When traditional photocopiers can no longer work with new office equipment such as computers, Xerox is still concentrating on producing traditional photocopiers. At this time, Japan's Canon has launched a popular modern office family welcome small and medium-sized digital copier. On the one hand, Xerox is still lying on the merits of its predecessors, its profitability is declining, and the research and development of new products is stagnant; on the other hand, Canon is constantly working hard to introduce new products that cater to market changes. With the advent of the digital age, conservative Xerox is finally struggling to survive and is almost facing bankruptcy and collapse. In 2000, Xerox copiers almost lost 1/3 of the market share in the United States, and Canon copiers got their wish and took the top spot in the US copier market. By the end of the year, Xerox China had to transfer its stake to Japan's Fuji for $0.55 billion.

The market competition is extremely fierce. If the "results" provided by the company to customers and the market-products-cannot keep up with the needs of the market and cannot be recognized by customers, then no matter whether you were the industry leader or the leader, you The end can only be to withdraw from the market and withdraw from the stage.

Why did the American Xerox Company, which has strong technical backing, lose to the rising star-Canon? The reason is that Xerox lost first in mentality, it did not adapt to the mentality of market changes, blindly satisfied with the existing achievements, naturally did not take the initiative to adapt to the market, grasp the market action. Canon, in turn, may not have the leading technology, but they have won in mentality. Assuming that customer value will change, we will gain the initiative to grasp the market, and naturally there will be Canon's actions on digital copiers, and naturally there will be products that sell well and enterprises will make profits.

Remember that mindsets create actions, and actions create results. If we want a satisfactory "business result", then we must first establish a "business mentality" that can stimulate action ".

How to make money from selling vegetables? The result mentality is a value mentality.

Businessmen are different from others in that they emphasize action! The merchant's ability to move is the strongest of all the people. Because the businessman's mindset is a result mindset, or a value mindset-the company's profits come from providing value to customers, and the individual's income comes from creating value for the company.

Therefore, the result mentality is essentially a value mentality-if we want more returns, we must provide greater value. From a business perspective, if we want more wealth, then we can only "exchange" what we want by providing more results for customers and companies.

With this kind of result mentality, it means that we immediately get the motivation to act and the opportunity to improve our self-quality. What is the motivation? In business, into the company, do not want to make money, that is not a businessman's mentality. Any employee of the company, on the first day of entering the company, must set up the idea of making more money. Of course, employees who only want to make money are not good employees, because such employees are too short-sighted, but employees who don't want to make more money are not good employees, employees don't want to make money, how does the company make money? The company is a place to measure personal value by economic means, you want more returns, then provide more and better results for the company. Where is the opportunity? Externally, because we need to provide products for our customers and make them feel value for money, we can improve their value by actually improving product quality and service satisfaction. Internally, because we need to provide results for the company and make the company feel value for money, we can improve the value we provide by improving our working methods and skills. All of these are opportunities.

Let's take a simple example to illustrate it. Although buying vegetables and selling vegetables is the most common business behavior, it is often the most common behavior that can explain the most profound truth. Through such simple examples, we can easily understand why we have new motivation and new opportunities after we have the result mentality. For example, if you sell vegetables in the vegetable market, others will give you 50 cents. At this time, anyone will have an instinctive reaction-to find a way to sell vegetables to 6 cents, 7 cents... or even 1 yuan. Next, you will think that we should keep the dish fresh, make the dish more beautiful from the appearance, prepare the variety of dishes more complete, and introduce the nutritional ingredients of the dishes more clearly to the customers ...... are all ways to improve the value of the dish.

This mentality is the result mentality: we increase our value by improving and providing higher value to customers, so that the results are better and thus more revenue. With this result mentality, we can not only get high profits by improving the quality of cabbage, but also think from the perspective of results, is there anything more profitable than selling cabbage.

However, the key to all this is-we need to understand that getting returns is a result, providing value is the reason for creating results, and if we want to get more returns, we need to create more value for the company. I think the greatest thing about the result mentality is that the result mentality is a proactive mentality. The result mentality reminds us not to dwell on the results and not to limit our mentality to the rewards the company gives you, because that will not help you change the status quo. In turn, we should focus on the reasons for creating results and put our mentality on how to create more value for the company.